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The Main Street Programme is a national programme which has evolved from simple policies of conservation and enhancement of the built environment to a highly successful comprehensive approach to business/commercial development and developing the capacity of voluntary groups.
The programme includes newsletters, training and conventions, awards schemes and technical services. There is a standard four point approach for the selected towns of design, promotion, economic restructuring and organisation. There are also a number of principles such as comprehensive action, incremental progress, changing attitudes and self help. The essence of the programme is to implement local initiatives with a trained project manager.
Initial funding came from the government, backed up by local government grants. Almost all projects draw heavily on voluntary effort, so that the business community feels it owns the project.
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